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Predicting Continuance Intention of Personal Preventive Behavior after COVID-19: A Framework of Health Belief Modelopen access
- Authors
- 주종일; Suleimen Madina; 김현철
- Issue Date
- Nov-2023
- Publisher
- 한국인터넷방송통신학회
- Keywords
- Health Belief Model; Preventive Behavior; Social Influence; Self-Efficacy; Perceived Mask-Wearing Anxiety; Perceived Barriers; Perceived Ben
- Citation
- The International Journal of Internet, Broadcasting and Communication, v.15, no.4, pp 239 - 249
- Pages
- 11
- Journal Title
- The International Journal of Internet, Broadcasting and Communication
- Volume
- 15
- Number
- 4
- Start Page
- 239
- End Page
- 249
- ISSN
- 2288-4920
2288-4939
- Abstract
- This study aims to investigate the factors influencing preventive behavior among foreigners residing in Korea. Drawing upon the Health Belief Model (HBM), this study seeks to gain insights into the decision-making processes underlying preventive behavior within this specific population. A comprehensive online survey was conducted among 364 foreigners. An analysis revealed that perceived barriers and perceived benefits played crucial roles as mediators, mediating the relationship between the examined factors and preventive behavior. The insights gained from this study have implications for public health interventions and self-preventive product businesses aiming to promote and sustain self-preventive behavior practices among foreigners residing in Korea, even after all COVID-19 restrictions have been lifted.
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