Exploring the Effect of Gamification and Privacy Concerns upon Behavioural Intention to Use Fitness Apps게임화 및 개인정보 염려가 피트니스 앱 사용의도에 미치는 영향
- Authors
- 멜리사 군한; 송효정; 김태하
- Issue Date
- May-2024
- Publisher
- 한국경영정보학회
- Keywords
- 게이미피케이션; 개인정보보호; 앱 사용의도; TAM; 피트니스 앱; Fitness Apps; Gamification; Intention to Use; Privacy Concerns; TAM Model
- Citation
- 경영정보학연구, v.26, no.2, pp 185 - 203
- Pages
- 19
- Journal Title
- 경영정보학연구
- Volume
- 26
- Number
- 2
- Start Page
- 185
- End Page
- 203
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/74380
- DOI
- 10.14329/isr.2024.26.2.185
- ISSN
- 1229-5078
2713-8143
- Abstract
- This study empirically explores the influence of gamification elements and privacy concerns on users' intention to use fitness apps, based on the technology acceptance model (TAM). This research classifies gamification in fitness apps into three categories: achievement-related elements, social-related elements, and immersion-related elements. Although previous research investigated the gamification of fitness apps, few studies combined the impact of gamification with privacy concerns. Considering the significant amount of sensitive personal data collected by fitness apps, we recognize the importance of data privacy and aim to address this gap in research. To achieve this goal, we collected and analyzed data from 187 Korean fitness app users through an online questionnaire. The results confirm the highly significant influence of perceived ease of use, perceived usefulness, and achievement-related gamification elements. Social-related gamification elements, immersion-related gamification elements, and privacy concerns however show insignificant results for the intention to use fitness apps in the Korean market. Location and time limit the generalizability of this study; however, the findings of this study nonetheless offer valuable insights for practitioners and developers to enhance the design and development of their applications.
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