국내 배드민턴 라켓브랜드 활성화 방안A Plan for Domestic Badminton Racket Brand Invigoration
- Authors
- 조용찬; 김현정; 하인근
- Issue Date
- 2016
- Publisher
- 한국사회체육학회
- Keywords
- badminton racket brand; badminton goods brand; ways of invigorating domestic brands; sport goods industry
- Citation
- 한국사회체육학회지, no.64, pp 185 - 194
- Pages
- 10
- Journal Title
- 한국사회체육학회지
- Number
- 64
- Start Page
- 185
- End Page
- 194
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/8248
- DOI
- 10.51979/KSSLS.2016.05.64.185
- ISSN
- 1229-358X
- Abstract
- This study aims to analyze aspects to be improved regarding th ecurrent condition of domestic badminton racket brands and to seek ways of invigorating them. To this edn, a survey was conducted among badminton club members in Gyeonggi and Incheon. The questionnaire include s open questions on why they would use certain rack brands. The result has been examined in a way of inductive analysis, and as a result, the following conclusions have been made regarding ways of invigorating dometsic badminton racket brands. First, rackets of low prices and high performance need to be developed by adopting various technologies and consistent efforts for research and development. Second, active support i sessential for elementary/middle/high schools as well as business badminton teams. Third, various marketing activities need to be conducted for domestic badminton racket brands. and Fourth, there should be a custome rservice system for domestic badminton racket brands
This study aims to analyze aspects to be improved regarding th ecurrent condition of domestic badminton racket brands and to seek ways of invigorating them. To this edn, a survey was conducted among badminton club members in Gyeonggi and Incheon. The questionnaire include s open questions on why they would use certain rack brands. The result has been examined in a way of inductive analysis, and as a result, the following conclusions have been made regarding ways of invigorating dometsic badminton racket brands. First, rackets of low prices and high performance need to be developed by adopting various technologies and consistent efforts for research and development. Second, active support i sessential for elementary/middle/high schools as well as business badminton teams. Third, various marketing activities need to be conducted for domestic badminton racket brands. and Fourth, there should be a custome rservice system for domestic badminton racket brands
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Sport Science > School of Sports Sciences > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.