EC2 UNDERSTANDING AIRLINE TRAVELERS' PERCEPTIONS OF WELL-BEING: THE ROLE OF COGNITION, EMOTION, AND SENSORY EXPERIENCES IN AIRLINE LOUNGES
- Authors
- Kim, Hyeon Cheol; Chua, Bee-Lia; Lee, Sanghyeop; Boo, Huey-Chern; Han, Heesup
- Issue Date
- Nov-2016
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Experiential marketing; airline lounge; well-being perception
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v.33, no.9, pp 1213 - 1234
- Pages
- 22
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- Volume
- 33
- Number
- 9
- Start Page
- 1213
- End Page
- 1234
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/8759
- DOI
- 10.1080/10548408.2015.1094003
- ISSN
- 1054-8408
1540-7306
- Abstract
- This study investigated the relationships among cognition, emotion, sensory, wellbeing perception, satisfaction, word-of-mouth, and intention to revisit airline lounges. Results of the structural analysis revealed that travelers' overall perceptions of well-being were more dependent on the cognitive and sensory dimensions of the lounge experience, and cognitive evaluation was more influential than sensory evaluation in enhancing this perception of well-being. Our results indicated that travelers' perceived well-being with regard to the airline lounge experience induced high levels of satisfaction. Moreover, it was identified that this perception of well-being was not enough to generate travelers' positive word-of-mouth, but it did ensure their repatronage.
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