Effects of emotional exemplars in responsibility attribution-framed news reports on perception and evaluations of social issues
- Authors
- Yu, Hongsik; Si, Jingren; Cho, Jaehee
- Issue Date
- Sep-2015
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- frame; exemplar; emotion; perception; responsibility; judgment
- Citation
- ASIAN JOURNAL OF COMMUNICATION, v.25, no.5, pp 525 - 545
- Pages
- 21
- Journal Title
- ASIAN JOURNAL OF COMMUNICATION
- Volume
- 25
- Number
- 5
- Start Page
- 525
- End Page
- 545
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/9117
- DOI
- 10.1080/01292986.2014.996576
- ISSN
- 0129-2986
1742-0911
- Abstract
- This study investigated the separate and combined effects of emotion-laded exemplars and responsibility frames on readers' perceptions and evaluations. Two hundred and sixty-nine students participated in an experiment involving a news story that dealt with the social issue of homelessness in South Korea. Six versions of a news story differed in emotion-laden exemplars with textual information (anger-evoking, sympathy-evoking) and responsibility news frames (attribution of responsibility to society, attribution of responsibility to individual, and no frame). This study found that, compared to the responsibility frames, emotion-laden exemplars significantly affected readers' moral evaluations toward the target individuals and their perceptions of the social issue's severity. The results also indicated that the anger-evoking exemplars influenced readers to attribute responsibility of a problem more to the target individuals than the societal system. In contrast, the sympathy-evoking exemplars prompted greater attribution to the societal system than the target individuals. The likelihood of a reader supporting related governmental aid policy was influenced by both emotional exemplars and responsibility news frames. Implications for further research are discussed.
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Collections - College of Social Sciences > School of Media & Communication > 1. Journal Articles
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