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Cited 13 time in webofscience Cited 12 time in scopus
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Conceptualizing Audio Message Complexity as Available Processing Resources

Authors
Lang, AnnieGao, YaPotter, Robert F.Lee, SeungjoPark, ByunghoBailey, Rachel L.
Issue Date
Aug-2015
Publisher
SAGE PUBLICATIONS INC
Keywords
motivated cognition; message processing; audio processing
Citation
COMMUNICATION RESEARCH, v.42, no.6, pp 759 - 778
Pages
20
Journal Title
COMMUNICATION RESEARCH
Volume
42
Number
6
Start Page
759
End Page
778
URI
https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/9267
DOI
10.1177/0093650213490722
ISSN
0093-6502
1552-3810
Abstract
This article describes and validates a human-centric measure of audio message complexity. Messages are coded in terms of the level of cognitive resources that would be automatically elicited and required to process the message. Indicators of automatic resources elicited come from counting the orienting eliciting audio content changes in radio messages (Acc). The indicator of resources required comes from counting the dimensions of audio information introduced (Aii) by these content changes. The combination produces an indicator of available resources that serves as the complexity variable. Messages high in available resources are low in complexity; messages low in available resources are high in complexity. Two experiments are presented exploring the empirical validity of the measures as both local (moment to moment) and global (message level) operationalizations of complexity. Results suggest the measures have high construct validity.
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Lee, Seung Jo
사회과학대학 (미디어커뮤니케이션학부)
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