INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
Journal Title
- INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
ISSN
- 1465-4520
Publisher
- WILEY-BLACKWELL
Listed on(Coverage)
| SJR | 2017-2019 |
|---|---|
| CiteScore | 2017-2019 |
| SCOPUS | 2017-2020 |
Active
- Active
based on the information
- SCOPUS:2020-10
Country
- USA
Aime & Scopes
- International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector. Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour. In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector. The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: /// Goods and services marketing /// Fundraising /// Advertising and promotion /// Branding and positioning /// Campaigns and lobbying /// Ethics and fundraising /// Information technology and database management /// Sponsorship /// Public relations /// Events management The Editorial Board welcomes papers, briefings, case studies and reviews for publication Given the sheer multitude of nonprofit organizations, each competing for a far from limitless supply of funding through ever-more numerous and sophisticated channels of communication, and especially considering the challenging current economic climate, not-for-profits need - more than ever before - to possess some viable source of competitive advantage. Furthermore, charities and not-for-profits need to keep up to date with the latest techniques used by marketers and fundraisers - and their advisors - and with the best and latest academic research into the sector. If they don't, they may fail to maximize their organization's potential and could miss out altogether. Filling the gap between the 'newsy' monthlies for the voluntary sector and the marketing journals that fail to address the specific needs of not-for-profit marketers, International Journal of Nonprofit and Voluntary Sector Marketing provides an invaluable insight into how your organization's marketing might be enhanced: /// Refereed, referenced articles on latest thinking andtechniques by leading practitioners, consultants andacademics. /// Case studies from not-for-profits themselves, describingpractical experiences, the problems faced and the lessonslearned. /// Reviews of nonprofit marketing resources such asconferences, textbooks and Internet sites. Seven great reasons to subscribe to International Journal of Nonprofit and Voluntary Sector Marketing : /// Discover how the leading nonprofits identify their mostvaluable donors. /// Compare various methods of attracting volunteers. /// Explore groundbreaking case studies and see how theexperience of others can help you. /// Investigate how new technologies can lead to more effectivemarketing campaigns. /// Understand consumer behaviour and the ways nonprofitssegment their donor base. /// Evaluate ways of enhancing your fundraisingprofitability. /// Examine innovative strategies for enhancing your nonprofitbrand. International Journal of Nonprofit and Voluntary Sector Marketing publishes the latest techniques, ideas and developments for the voluntary sector in: /// Donor retention and loyalty /// Fundraising /// Profiling and acquisition /// Advertising and promotion /// Branding and positioning /// Campaigning and lobbying /// Database marketing /// Retailing and merchandising /// Marketing software /// Arts marketing /// Social and healthcare marketing /// Education marketing