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리바이스 "아틀란티스" 캠페인 사례 연구
조정식
;
성민정
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 2007 - 12
Publisher
한국광고학회
1
Discover
Author
Cho, Jung Sik
1
Sung, Min Jung
1
Subject
cross-media campaign
1
New media
1
online communication campaign
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온라인 캠페인
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