한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Art and Technology
College of Arts
College of Biotechnology & Natural Resource
College of Business & Economics
College of Education
College of Engineering
College of Humanities
College of ICT Engineering
College of Medicine
College of Natural Sciences
College of Pharmacy
College of Social Sciences
College of Software
College of Sport Science
Da Vinci College of General Education
ETC
Graduate School
Graduate School of Advanced Imaging Sciences, Multimedia and Film
Graduate School of Arts
Graduate School of Construction Engineering
Graduate School of Education
Graduate School of International Studies
Law School
Red Cross College of Nursing
The Office of Research Affairs
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-5 of 5 (Search time: 0.005 seconds).
마케팅 및 매체환경 변화에 대한 국내 매체 전문가 인식 및 광고 회사대응 현황연구 : 매체 기획 의사 결정 과정을 중심으로
김은지;
조정식
Article
Issue Date
2003
Citation
광고학연구, v.14, no.2, pp 61 - 83
Publisher
한국광고학회
광고 표현요소의 커뮤니케이션 효과에 관한 연구
김정현
Article
Issue Date
2003
Citation
광고학연구, v.14, no.2, pp 209 - 229
Publisher
한국광고학회
한국 텔레비전 광고의 메시지 전략에 관한 연구 : 6분할 메시지 전략모델의 적용
이귀옥; 남경태;
황장선
Article
Issue Date
2003
Citation
광고학연구, v.14, no.5, pp 285 - 307
Publisher
한국광고학회
정보원의 전문성과 시청자의 유행관여도에 따른 간접광고의 효과:TV드라마속 패션상품 PPL을 중심으로
Go to Link
김재휘
; 안정태
Article
Issue Date
2003
Citation
광고학연구, v.14, no.1, pp 95 - 115
Publisher
한국광고학회
인터넷 광고의 효과과정에 관한 연구 : 자극성과 회피성을 중심으로
Go to Link
김지호;
김재휘
Article
Issue Date
2003
Citation
광고학연구, v.14, no.3, pp 165 - 190
Publisher
한국광고학회
1
Discover
Author
Kim, Jae Hwi
2
Hwang, Jang Sun
1
Cho, Jung Sik
1
Kim, Junghyun
1
김은지
1
김지호
1
남경태
1
안정태
1
이귀옥
1
Subject
광고효과
2
Advertising effectiveness
1
Advertising Effects
1
Affect
1
Avoidance
1
Creative Skills
1
Effect of advertising
1
Endorsers' expertise
1
Fashion involvement
1
Humor Appeal
1
.
next >
Type
Article
5
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY