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브랜드 태도와 브랜드 애착 형성의 이중경로가 브랜드 충성도에 미치는 효과에 관한 연구
안광호;
이지은
; 전주언
Article
Issue Date
2009
Citation
광고학연구, v.20, no.5, pp 67 - 89
Publisher
한국광고학회
Leading Brand와 BIG(Brand Innovation Group)의 결합 : 한컴의 사례연구
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강석원;
김재휘
Article
Issue Date
2009
Citation
광고학연구, v.20, no.4, pp 291 - 306
Publisher
한국광고학회
글로벌 기업의 통합 마케팅 커뮤니케이션 현황
성민정
;
조정식
Article
Issue Date
2009
Citation
광고학연구, v.20, no.3, pp 51 - 76
Publisher
한국광고학회
자기개념 점화와 메시지 프레이밍이 설득에 미치는 영향
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김재휘
; 이지선
Article
Issue Date
2009
Citation
광고학연구, v.20, no.1, pp 63 - 76
Publisher
한국광고학회
1
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Author
Kim, Jae Hwi
2
Lee, Ji Eun
1
Cho, Jung Sik
1
Sung, Min Jung
1
강석원
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안광호
1
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brand attachment
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brand attitude
1
brand benefit
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brand commitment
1
brand loyalty
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brand model
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case study
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communication planning
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