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유명인 모델의 공신력 척도는 얼마나 신뢰할 수 있는가? 신뢰도 일반화 메타 분석의 적용 Go to Link

이병관; 손영곤; 강경희

ArticleIssue Date2018Citation한국광고홍보학보, v.20, no.3, pp 35 - 77Publisher한국광고홍보학회

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