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한국과 중국의 문화에 따른 광고 차이에 관한 연구: 소구방식, 광고 및 표현전략, 문화패턴의 차이를 중심으로 Go to Link open access

서영택; 심성욱

ArticleIssue Date2017Citation광고PR실학연구, v.10, no.4, pp 91 - 118Publisher한국광고PR실학회

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