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소비자 애국심, 국가 이미지, 기업이미지가 국제광고효과에 미치는 영향에 관한 연구 - 인도 대상 한국기업의 광고를 중심으로 Go to Link

오정한; 한상필

ArticleIssue Date2012Citation한국광고홍보학보, v.14, no.1, pp 70 - 96Publisher한국광고홍보학회

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