소비자 애국심, 국가 이미지, 기업이미지가 국제광고효과에 미치는 영향에 관한 연구 - 인도 대상 한국기업의 광고를 중심으로The Effects of Consumer Ethnocentrism, Country Image and Corporate Image on Korean Company’s Advertising - Focused on Indian Consumers
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