Browsing by Choi, H.Author
Showing results 1 to 3 of 3
SCOPUS
'Thinking and feeling' products and 'utilitarian and value-expressive' appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB modelGo to Link
Choi, H.; Yoon, H.J.; Paek, H.-J.; Reid, L.N.
ArticleIssue Date2012CitationJournal of Marketing Communications, v.18, no.2, pp.91 - 111
SCOPUS
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content AnalysisGo to Link
Paek, H.-J.; Reid, L.N.; Jeong, H.J.; Choi, H.; Krugman, D.
ArticleIssue Date2012CitationHealth Marketing Quarterly, v.29, no.1, pp.1 - 17PublisherInforma UK Limited
SCIESCOPUS
High-temperature mechanical and thermochemical properties of NbMoTaW refractory high-entropy alloy coatings produced via Nano Particle Deposition System (NPDS)Go to Link
Nam, S.; Song, Y.; Son, M.; Lee, K.-A.; Yoo, G.H.; Park, E.S.; Choi, H.; Lee, Caroline Sunyong
ArticleIssue Date2021CitationInternational Journal of Refractory Metals and Hard Materials, v.99, pp 1 - 6PublisherElsevier Ltd
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