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Are nutrient-content claims always effective? match-up effects between product type and claim type in food advertisingGo to Link

Choi, Hojoon; Paek, Hye-Jin; King, Karen Whitehill

ArticleIssue Date2015CitationInternational Journal of Advertising, v.31, no.3, pp 421 - 443PublisherHolt, Rinehart and Winston
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Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertisingGo to Link

Choi, Hojoon; Paek, Hye-Jin; King, Karen Whitehill

ArticleIssue Date2012CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.31, no.2, pp 421 - 443PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SCIESCOPUS
Evaluation of virtual reality-based guided imagery stabilization intervention for post-traumatic stress symptoms: a randomized controlled trialopen access

Dai, Ruyun; Kim, Jimoon; Choi, Hojoon; Shin, Yongmin; Kim, Bin Na; Kim, Sungkean; Kibum, Kim; Kim, Ji-sun

ArticleIssue Date2025CitationVirtual Reality, v.29, no.4PublisherSpringer Science and Business Media Deutschland GmbH
SSCISCOPUS
Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variablesGo to Link

Lee, Kyung Yul; Choi, Hojoon

ArticleIssue Date2019CitationCOMPUTERS IN HUMAN BEHAVIOR, v.94, pp 9 - 18PublisherPERGAMON-ELSEVIER SCIENCE LTD
SCOPUS
Product, personality or prose? Testing functional matching effects in advertising persuasionGo to Link

Paek, Hye-Jin; Choi, Hojoon; Nelson, Michelle R.

ArticleIssue Date2012CitationJournal of Current Issues and Research in Advertising, v.32, no.2, pp 11 - 26PublisherTaylor and Francis Ltd.
SSCIAHCISCOPUS
Promoting Health (Implicitly)? A Longitudinal Content Analysis of Implicit Health Information in Cigarette Advertising, 1954-2003Go to Link

Paek, Hye-Jin; Reid, Leonard N.; Choi, Hojoon; Jeong, Hyun Ju

ArticleIssue Date2010CitationJOURNAL OF HEALTH COMMUNICATION, v.15, no.7, pp 769 - 787PublisherTAYLOR & FRANCIS INC
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