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Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self-presence, and psychological dynamics Go to Link

Kim, Mikyoung; Oh, Hyun Jung; Choi, Ji Hye; Jung, Yumi

ArticleIssue Date2024CitationJournal of Consumer Behaviour, v.24, no.1, pp 1 - 14PublisherHenry Stewart Publications

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Browsing by Choi, Ji HyeAuthor

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