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Browsing by Reid, L.N.Author

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'Thinking and feeling' products and 'utilitarian and value-expressive' appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model Go to Link

Choi, H.; Yoon, H.J.; Paek, H.-J.; Reid, L.N.

ArticleIssue Date2012CitationJournal of Marketing Communications, v.18, no.2, pp.91 - 111

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Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis Go to Link

Paek, H.-J.; Reid, L.N.; Jeong, H.J.; Choi, H.; Krugman, D.

ArticleIssue Date2012CitationHealth Marketing Quarterly, v.29, no.1, pp.1 - 17PublisherInforma UK Limited

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Browsing by Reid, L.N.Author

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