The imprinting effect of initial conditions on the configuration of dual distribution in franchising companies
- Authors
- Chu, Youngeun; Yoon, Woojin
- Issue Date
- Jul-2020
- Publisher
- ELSEVIER ESPANA
- Keywords
- Franchising company; Imprinting effect; Dual distribution
- Citation
- JOURNAL OF INNOVATION & KNOWLEDGE, v.5, no.3, pp.175 - 178
- Indexed
- SSCI
SCOPUS
- Journal Title
- JOURNAL OF INNOVATION & KNOWLEDGE
- Volume
- 5
- Number
- 3
- Start Page
- 175
- End Page
- 178
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/1017
- DOI
- 10.1016/j.jik.2019.08.005
- ISSN
- 2530-7614
- Abstract
- This study aims to conceptualize how the initial conditions of firms at the start of franchising affect the equilibrium level of franchising. Based on the study of dual distribution, we suggest testable propositions. The equilibrium proportion of franchised units in a chain might depend on the initial and current system size, the initial capital, and the degree of geographical dispersion. Also is proposed the moderating effect of age between the equilibrium proportion of franchised units in a chain and the initial system size, the initial capital and the degree of geographical dispersion. (c) 2019 Journal of Innovation & Knowledge. Published by Elsevier Espana, S.L.U. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
- Files in This Item
-
Go to Link
- Appears in
Collections - COLLEGE OF BUSINESS AND ECONOMICS > DIVISION OF BUSINESS ADMINISTRATION > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/1017)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.