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2014 금연 캠페인 성과 평가 연구: 광고 캠페인, PR 캠페인, 뉴미디어 캠페인 통합 평가
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 백혜진 | - |
| dc.date.accessioned | 2021-07-07T07:04:23Z | - |
| dc.date.available | 2021-07-07T07:04:23Z | - |
| dc.date.issued | 2015-02 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/103665 | - |
| dc.format.extent | 123 | - |
| dc.publisher | 한국헬스커뮤니케이션학회/한국건강증진개발원 | - |
| dc.title | 2014 금연 캠페인 성과 평가 연구: 광고 캠페인, PR 캠페인, 뉴미디어 캠페인 통합 평가 | - |
| dc.type | Book | - |
| dc.description.isChapter | N | - |
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Related Researcher
- Paek, Hye Jin
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)