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교차광고의 효과에 관한 탐색적 및 실증적 연구
- Authors
- 이경렬
- Issue Date
- Oct-2010
- Publisher
- (사)한국광고학회/한국방송광고공사
- Pages
- 133
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)