교차광고의 효과에 관한 탐색적 및 실증적 연구

이경렬

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교차광고의 효과에 관한 탐색적 및 실증적 연구

Authors: 이경렬

Issue Date: Oct-2010

Publisher: (사)한국광고학회/한국방송광고공사

Pages: 133

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/104063

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Appears in Collections: COLLEGE OF COMPUTING > SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY > 3. Books & Book Chapters

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