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방송광고의 이월효과와 소멸효과에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 한상필 | - |
| dc.date.accessioned | 2021-07-07T08:43:20Z | - |
| dc.date.available | 2021-07-07T08:43:20Z | - |
| dc.date.issued | 2005-12 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/104784 | - |
| dc.format.extent | 110 | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 방송광고의 이월효과와 소멸효과에 관한 연구 | - |
| dc.type | Book | - |
| dc.description.isChapter | N | - |
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- Han, Sang pil
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