Effects of crisis efficacy on intentions to follow directives during crisis
- Authors
- Avery, Elizabeth; Park, Sejin
- Issue Date
- Mar-2016
- Publisher
- Informa UK Limited
- Keywords
- Crisis communicationpublic relationsself-efficacy
- Citation
- Journal of Public Relations Research, v.28, no.2, pp.72 - 86
- Indexed
- SSCI
- Journal Title
- Journal of Public Relations Research
- Volume
- 28
- Number
- 2
- Start Page
- 72
- End Page
- 86
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/106240
- DOI
- 10.1080/1062726x.2016.1165681
- ISSN
- 1062-726X
- Abstract
- Self-efficacy has consistently been a useful predictor of behavioral intentions as a construct in many theories; yet, its role in audience adherence to instructing information during crisis is relatively unexplored. A national survey (N = 454) examines self-efficacy in public response to crisis directives and develops the concept of crisis efficacy as an important area for future research. In three crisis contexts (food-borne illness, weather emergency, and public health disease threat), crisis efficacy, along with several demographics, significantly predicted public response to instructing information. Crisis efficacy emerges as a construct with great potential to inform message design in crisis communication. © 2016 Taylor & Francis.
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