미세먼지 문제에 따른 러닝크루 참가자의 행동의도 분석 : 계획된 행동이론(TPB)의 적용

Abstract

This study focuses on the participants in the running crew, and how they perceive changes in the air environment, such as fine dust. In order to do this, the purpose of SNS(instagram) is to identify the impact on the sustain ability of participating sports. To this end, the data of a total of 380 people during the survey period are obtained and used for actual analysis using convenient sampling method, which is one of the non-probability sampling methods, after selecting the running cream that is active on SNS(instagram). The survey tools used in this study were verified through preliminary surveys, expert meetings, pre-inspection and exploratory factors analysis, Cronbach'a coefficient, and the processing of the collected data was performed by t-verification, monolithic variation analysis, post-verification and multiple regression analysis using SPSS 18.0 to produce the following results. First, it was found that among the general characteristics of the running- crew participants, they were highly aware of the planned behavior in the age and state activity areas, Second, controlling perception and attitude factors among the planned components were shown to have a positive influence on the degree of elicited.