An Empirical Comparison of Alternative Models of Consumers’ Environmental Attitudes and Eco-friendly Product Purchase Intentions
- Authors
- 김준용
- Issue Date
- Jun-2017
- Publisher
- 서울대학교 경영연구소
- Keywords
- eco-friendly product; purchase intention; value-attitudebehavior chain; theory of planned behavior; synthetic models
- Citation
- Seoul Journal of Business, v.23, no.1, pp.91 - 120
- Indexed
- KCI
- Journal Title
- Seoul Journal of Business
- Volume
- 23
- Number
- 1
- Start Page
- 91
- End Page
- 120
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/11141
- DOI
- 10.35152/snusjb.2017.23.1.004
- ISSN
- 1226-9816
- Abstract
- Using two sets of survey data collected in Korea and the United States respectively, this study demonstrated that the model that integrated the value-attitude-behavior hierarchy chain and the theory of planned behavior had the highest fit with both sets of the data than other models of consumers’ environmental attitudes and eco-friendly product purchase intentions. The findings also showed that incorporating the effects of various types of perceived values of eco-friendly products (e.g., environmental, functional, and economic values) into the model did not improve the model fit, although products’ environmental value had significant interaction effects with some of the non-environmental values.
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