코로나19 펜데믹 전후로 홈트레이닝 트렌드는 어떻게 변화했는가?

Abstract

Purpose: The purpose of this study is to examine changes in keywords related to ‘home training’ before and after the COVID-19 pandemic using big data analysis methods and to analyze trend changes in detail. Method: As the keyword for data search, keyword results for home training in 2018-2019 and 2019-2020, and the top 30 keywords were analyzed to compensate for the limitations of network simplification and network visualization centering on important nodes in the entire network. The UcINet 6 & NetDraw analysis and word cloud visualization were conducted in stages. Results: First, as a result of analyzing the top 10 keywords related to home training in the past 2 years from 2018 to 2019, home training, exercise, diet, stretching, body care, YouTube, exercise method, yoga mat, women, and dumbbells were found in that order. Second, as a result of analyzing the top 10 keywords related to home training in the last 2 years from 2019 to 2020, home training, Corona 19, exercise, non-face-to-face, VOD, pandemic, application, smart home, social distancing, and smart home were in that order. Conclusion: It has confirmed that the trend of home training before and after Corona 19 is changing, and as the origin of the COVID-19 pandemic is over, home training is starting to become a full-fledged fashion, establishing itself as a new exercise trend.