Exploring Cues to Action in Health Belief Modelopen access건강신념모형에서의 행위단서에 대한 탐색적 고찰
- Other Titles
- 건강신념모형에서의 행위단서에 대한 탐색적 고찰
- Authors
- Paek Hye-Jin; Shin Kyung-Ah; Lee ByongKwan
- Issue Date
- Feb-2017
- Publisher
- 한국광고PR실학회
- Keywords
- perceived threat; internal cue; external cue; perceived evaluation of action; health belief model; tuberculosis; preventive health behavior; health campaign
- Citation
- 광고PR실학연구, v.10, no.1, pp.219 - 243
- Indexed
- KCI
- Journal Title
- 광고PR실학연구
- Volume
- 10
- Number
- 1
- Start Page
- 219
- End Page
- 243
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/11536
- DOI
- 10.21331/jprapr.2017.10.1.009
- ISSN
- 2005-2618
- Abstract
- The Health Belief Model (HBM) has played a key role in describing, explaining, and predicting health-related outcomes. As one of the major health behavior theories, HBM has been well applied in numerous health-related studies. However, these studies often ignore the original conception of HBM as a theoretical model because they focus mainly on the predictive roles of risk perception variables – i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action has not been comprehensively studied. The current study addresses these limitations in HBM research in two ways: (1) following the original conception of HBM and the recommendation by previous researchers, we did not use risk perception constructs as separate predictors but rather used perceived threat (perceived severity×perceived susceptibility) and perceived evaluation of action (perceived benefit-barrier); (2) we explored both internal and external cues in predicting health-related outcome and separated out interpersonal and media cues from external cues. Path analysis of 992 representative Korean adult samples in the context of tuberculosis (TB) revealed three major findings: (1) Interpersonal and (2) media cues are related to TB screening intention directly and indirectly through perceived threat; (3) perceived threat, but not perceived evaluation of action, is significantly related to TB screening intention.
Theoretical and practical implications for our findings are discussed.
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