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Fuzzy comprehensive appraisal of on-line trust
- Authors
- Zhang, Jun; Tao Yongfeng; Long, Zheng
- Issue Date
- Dec-2006
- Publisher
- WUHAN UNIV TECHNOLOGY PRESS
- Keywords
- trust; on-line trust; fuzzy synthesis appraisal
- Citation
- Proceedings of the 3rd International Conference on Innovation & Management, Vols 1 and 2, pp 1085 - 1087
- Pages
- 3
- Indexed
- SCIE
- Journal Title
- Proceedings of the 3rd International Conference on Innovation & Management, Vols 1 and 2
- Start Page
- 1085
- End Page
- 1087
- Abstract
- This article introduces the definition of trust and its necessity of existing, analyzes the influencing factors. establishes a fuzzy synthesis appraisal model of on-line trust, and analyzes a merchant's trust degree by this method.
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Related Researcher
- ZHANG, Jun
- ERICA 공학대학 (SCHOOL OF ELECTRICAL ENGINEERING)