Defining the Emotional Design Stages of Package Designs by Analyzing the Melatonin Gummy Candy Packaging

Abstract

This study employs a research approach that combines qualitative and quantitative methods, utilizing the three dimensions of emotional design as analytical tools to analyzes the packaging design of melatonin gummies from ten prominent brands available in the United States, Australia, and Brazil. Subsequently, delves into the exploration section, aiming to comprehend, evaluate, and quantify the dimensions of design. Specific recommendations are provided for various aspects of melatonin gummy packaging design, including color schemes, element selection, and opening mechanisms. The aim of this paper is to offer novel design foundations and an evaluation framework for melatonin gummy packaging. Based on the analysis and research findings, it identifies patterns in the graphical and color elements of current melatonin gummy packaging designs. The analysis illustrates how brands leverage emotional design across three dimensions to evoke associations with sleep, providing a suitable emotional experience. This paper aims to underscore the empathy embedded in design and guide the direction of future iterations of melatonin gummy packaging. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.