Wayfinding Signs in Cultural Tourism Area Based on Analyzing Songdu Huangcheng Cultural Tourism Resort

Abstract

As the economy and culture continue to evolve, the fusion of culture and tourism has given rise to innovative cultural experiential destinations, offering consumers abundant cultural contact and aesthetic experiences. This study centers on the Songdu Huangcheng Cultural Tourism Resort as its focal point and seeks to delve into the concept of regional culture, propose a structural framework for regional culture, and explore the relationship between regional culture and guide. Using the methods of K-means clustering for color extraction, CIE 1931 XYZ color difference calculations, as well as observational and graphical techniques, this paper analyzes the regional culture of cultural tourism areas in different places and the color, graphics, and typeface of the wayfinding signs, and draws a conclusion that the wayfinding signs show the law of regional culture mainly through material culture and spiritual culture. Subsequently, this framework is applied to the analysis of guide signage within the Song Dynasty Imperial City Tourist Resort, considering the distinctive regional cultural characteristics of Kaifeng city, recommendations for improvements to the guide signage are presented. Through the optimization of wayfinding sign designs, regional cultural characteristics can be better conveyed, and tourists’ guiding experience and cultural awareness can be enhanced. This endeavor holds profound implications for the sustainable development of tourist resorts and serves as a valuable reference for other comparable cultural tourism destinations. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.