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The effect of engagement factors of virtual advertising on purchase intention
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 한상필 | - |
| dc.date.accessioned | 2021-06-22T15:29:42Z | - |
| dc.date.available | 2021-06-22T15:29:42Z | - |
| dc.date.issued | 2016-07-01 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/11929 | - |
| dc.title | The effect of engagement factors of virtual advertising on purchase intention | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | The 6th International Conference on Convergence Technology 2016 | - |
| dc.citation.conferencePlace | Maison Glad, Jeju, Korea | - |
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)