웹에서의 브랜드이미지 제고를 위한 인포테인먼트에 관한 연구

Abstract

Web sites change quickly in various way by new social and cultural environment such as digital, multimedia, and internet in the 21st century One of the biggest changes is that conversion situation accelerates. This situation will be more outstanding and makes a new available value. Entertainment industry such as movie or broadcast will lead the future industry and amusement factor will be a very important variable. Modern people who live in the digital age will be interested in much more leisure and amusement. Entertainment will not only be self-achievement but also make community which can make an important culture-background. Lasting political / social unrest and infotainment trend is outstanding in the web for the last years and It is necessary that we should observe the possibility that fun marketing and emotion marketing can be united and developed. This study researches infotainment case which can share information and fun factor in the contemporary brand site to search for the possibility of infotainment promoting brand image in web. It is for effect and case study of infotainment providing exceptinal information and fun factor.