Cross-cultural differences in sexual advertising content in a transnational women's magazine
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nelson, MR | - |
dc.contributor.author | Paek, HJ | - |
dc.date.accessioned | 2024-06-18T01:30:26Z | - |
dc.date.available | 2024-06-18T01:30:26Z | - |
dc.date.issued | 2005-09 | - |
dc.identifier.issn | 0360-0025 | - |
dc.identifier.issn | 1573-2762 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/119488 | - |
dc.description.abstract | Critics worldwide denounce objectification in advertising and blame media imperialism for disseminating overt, Westernized sexuality. Yet, advertising practitioners believe that sex sells and images can overcome cultural barriers. Few researchers have explored sexuality in advertising across multiple countries or the factors that may contribute to content. We examined the degrees of sexuality in advertising within Cosmopolitan magazine across seven countries (Brazil, China, France, India, South Korea, Thailand, the United States). Even within a transnational Western magazine, degrees of sexuality differ. Presence of Western models, sexual freedom values, and a less authoritarian political culture contribute to greater sexuality in magazine advertising. By considering multiple factors in advertisements within a global magazine, we go beyond description to illuminate differences in the portrayal of women and sexuality cross-culturally. | - |
dc.format.extent | 13 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | Kluwer Academic/Plenum Publishers | - |
dc.title | Cross-cultural differences in sexual advertising content in a transnational women's magazine | - |
dc.type | Article | - |
dc.publisher.location | 미국 | - |
dc.identifier.doi | 10.1007/s11199-005-6760-5 | - |
dc.identifier.scopusid | 2-s2.0-27644507980 | - |
dc.identifier.wosid | 000232913300007 | - |
dc.identifier.bibliographicCitation | Sex Roles, v.53, no.5-6, pp 371 - 383 | - |
dc.citation.title | Sex Roles | - |
dc.citation.volume | 53 | - |
dc.citation.number | 5-6 | - |
dc.citation.startPage | 371 | - |
dc.citation.endPage | 383 | - |
dc.type.docType | Article | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalResearchArea | Women's Studies | - |
dc.relation.journalWebOfScienceCategory | Psychology, Developmental | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.relation.journalWebOfScienceCategory | Women's Studies | - |
dc.subject.keywordPlus | ADVERTISEMENTS | - |
dc.subject.keywordPlus | RELIABILITY | - |
dc.subject.keywordPlus | APPEALS | - |
dc.subject.keywordPlus | IMAGES | - |
dc.subject.keywordPlus | MODELS | - |
dc.subject.keywordPlus | BEAUTY | - |
dc.subject.keywordPlus | ROLES | - |
dc.subject.keywordAuthor | international advertising | - |
dc.subject.keywordAuthor | gender | - |
dc.subject.keywordAuthor | nudity | - |
dc.subject.keywordAuthor | global media | - |
dc.subject.keywordAuthor | cross-cultural | - |
dc.identifier.url | https://link.springer.com/article/10.1007/s11199-005-6760-5 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269 sweetbrain@hanyang.ac.kr
COPYRIGHT © 2021 HANYANG UNIVERSITY. ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.