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How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이경렬 | - |
| dc.date.accessioned | 2025-04-01T10:32:35Z | - |
| dc.date.available | 2025-04-01T10:32:35Z | - |
| dc.date.issued | 2010-07 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/123414 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.title | How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program | - |
| dc.type | Conference | - |
| dc.citation.title | 8th Biennial Conference of the Pacific ans Asian Communication Association | - |
| dc.citation.volume | 8 | - |
| dc.citation.startPage | 77 | - |
| dc.citation.endPage | 78 | - |
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