How customer reward programs influence brand loyalty with emphasis on Korean consumers&apos; perceived values of reward program

이경렬

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How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program

Authors: 이경렬

Issue Date: Jul-2010

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/123414

Conference Name: 8th Biennial Conference of the Pacific ans Asian Communication Association

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Appears in Collections: COLLEGE OF COMPUTING > SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY > 2. Conference Papers

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