주관적 일치도와 자기검색도가 소비자-브랜드관계 및 브랜드 충성도에 미치는 영향

이경렬

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주관적 일치도와 자기검색도가 소비자-브랜드관계 및 브랜드 충성도에 미치는 영향

Authors: 이경렬

Issue Date: Apr-2011

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/123416

Conference Name: 춘계광고학술세미나

Place: 대한민국

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Appears in Collections: COLLEGE OF COMPUTING > SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY > 2. Conference Papers

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