Effects of Characteristic of Brand Webtoon on PPL purchase Intentions: Comparison between High and Low Character Fabrication

한상필

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Effects of Characteristic of Brand Webtoon on PPL purchase Intentions: Comparison between High and Low Character Fabrication

Authors: 한상필

Issue Date: 19-Jan-2018

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/123495

Conference Name: The 3rd International Conference on Industrial Convergence 2018

Files in This Item: There are no files associated with this item.

Appears in Collections: COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 2. Conference Papers

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