Effects of Corporate Image on Consumer`s Evaluation of Brand Trust and Brand Affect

문준연

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Effects of Corporate Image on Consumer`s Evaluation of Brand Trust and Brand Affect

Authors: 문준연

Issue Date: 14-Jul-2006

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/124412

Conference Name: 2006 Academy of Marketing Science Cultural Perspectives in Marketing Conference

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Appears in Collections: COLLEGE OF BUSINESS AND ECONOMICS > DIVISION OF BUSINESS ADMINISTRATION > 2. Conference Papers

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