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Curvilinear Effect of Two Types of Customer Participation as Production Resources on Perceived Service Quality and Customer Satisfaction
- Authors
- 김준용
- Issue Date
- 31-Aug-2015
- Conference Name
- 2015 AMA Marketing Summer Educators’ Conference Proceedings
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Related Researcher
- Kim, Junyong
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)