진단 모델 개발에 관한 연구 : 소프트웨어 수출 특성 기반 중소기업 해외 진출 역량

Abstract

Overseas expansion by small and medium-sized enterprises of the Korean software industry has been sluggish, with many SMEs lacking the necessary capabilities required for successful entry into the overseas markets. This study aims to identify the capabilities SMEs require to advance into overseas markets and develop a diagnosis model for evaluating overseas entry capability appropriate to the characteristics of SMEs. A basic research was first performed to gain a comprehensive understanding of the characteristics of the software industry, software exports, and SMEs. Based on this research, the study aimed to develop a model for diagnosing overseas entry capability of SMEs by dividing the required overseas entry capability into globalization capability in product area and internal competence from a resource-based perspective. In addition, This study aims to contribute to the success of SMEs in overseas markets by presenting a diagnosis model that evaluates the capabilities required to advance into overseas markets.