Effects of scarcity appeals, seller credibility, product type, and consumer orientation on consumer purchase intention

문준연

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Effects of scarcity appeals, seller credibility, product type, and consumer orientation on consumer purchase intention

Authors: 문준연

Issue Date: 16-Jun-2014

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/16639

Place: Singapore

Conference Name: 2014 Global Marketing Conference at Singapore

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Appears in Collections: COLLEGE OF BUSINESS AND ECONOMICS > DIVISION OF BUSINESS ADMINISTRATION > 2. Conference Papers

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