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A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools

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dc.contributor.authorPaek, Hye-Jin-
dc.contributor.authorJung, Yumi-
dc.contributor.authorOh, Hyun Jung-
dc.contributor.authorAlaimo, Katherine-
dc.contributor.authorPfeiffer, Karin-
dc.contributor.authorCarlson, Joseph J.-
dc.contributor.authorWen, Yalu-
dc.contributor.authorBetz, Heather Hayes-
dc.contributor.authorOrth, Julie-
dc.date.accessioned2021-06-22T20:03:17Z-
dc.date.available2021-06-22T20:03:17Z-
dc.date.created2021-01-21-
dc.date.issued2015-05-
dc.identifier.issn0017-8969-
dc.identifier.urihttps://scholarworks.bwise.kr/erica/handle/2021.sw.erica/18365-
dc.description.abstractObjective: To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents. Design: A 2-year quasi-experiment for children and two cross-sectional surveys for parents. Setting: We included low-income, urban and ethnically diverse elementary schools and neighbourhoods in Grand Rapids, Michigan, USA. Method: Students in 3rd, 4th and 5th grades were surveyed in four intervention schools (four time points, N with at least one time point measurement = 664) and two control schools (N = 195). Parents of intervention students were surveyed at baseline (N = 286) and follow-up (N = 215). Key dependent variables included self-reported healthful eating and physical activity. Key independent variables included awareness, knowledge, motivation and attitudes towards Project FIT. Analysis: We analysed generalised linear mixed models and generalised estimation equation (GEE) models for the student surveys and mean difference tests and logistic regressions for the parent surveys. Results: The proportion of students who were aware of Project FIT increased over time. GEE models showed that selected key dependent variables were significantly associated with self-reported healthful eating and physical activity. Parents were more aware of Project FIT at follow-up compared to the baseline survey, and their attitudes were significantly associated with increased healthful eating (vegetables, fruits and whole grains). Conclusion: The social marketing approach utilised in Project FIT contributed to increasing awareness and achieving behavioural goals of healthful eating and physical activity.-
dc.language영어-
dc.language.isoen-
dc.publisherSAGE PUBLICATIONS LTD-
dc.titleA social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools-
dc.typeArticle-
dc.contributor.affiliatedAuthorPaek, Hye-Jin-
dc.identifier.doi10.1177/0017896914540294-
dc.identifier.scopusid2-s2.0-84928637203-
dc.identifier.wosid000353039100008-
dc.identifier.bibliographicCitationHEALTH EDUCATION JOURNAL, v.74, no.3, pp.351 - 363-
dc.relation.isPartOfHEALTH EDUCATION JOURNAL-
dc.citation.titleHEALTH EDUCATION JOURNAL-
dc.citation.volume74-
dc.citation.number3-
dc.citation.startPage351-
dc.citation.endPage363-
dc.type.rimsART-
dc.type.docTypeArticle-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaEducation & Educational Research-
dc.relation.journalResearchAreaPublic, Environmental & Occupational Health-
dc.relation.journalWebOfScienceCategoryEducation & Educational Research-
dc.relation.journalWebOfScienceCategoryPublic, Environmental & Occupational Health-
dc.subject.keywordPlusINTERVENTIONS-
dc.subject.keywordPlusDISPARITIES-
dc.subject.keywordPlusBEHAVIOR-
dc.subject.keywordPlusOBESITY-
dc.subject.keywordPlusPOLICY-
dc.subject.keywordAuthorHealthy eating-
dc.subject.keywordAuthorschool interventions-
dc.subject.keywordAuthorsocial marketing-
dc.subject.keywordAuthorunderserved populations-
dc.subject.keywordAuthorUSA-
dc.identifier.urlhttps://journals.sagepub.com/doi/10.1177/0017896914540294-
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