A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools
DC Field | Value | Language |
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dc.contributor.author | Paek, Hye-Jin | - |
dc.contributor.author | Jung, Yumi | - |
dc.contributor.author | Oh, Hyun Jung | - |
dc.contributor.author | Alaimo, Katherine | - |
dc.contributor.author | Pfeiffer, Karin | - |
dc.contributor.author | Carlson, Joseph J. | - |
dc.contributor.author | Wen, Yalu | - |
dc.contributor.author | Betz, Heather Hayes | - |
dc.contributor.author | Orth, Julie | - |
dc.date.accessioned | 2021-06-22T20:03:17Z | - |
dc.date.available | 2021-06-22T20:03:17Z | - |
dc.date.created | 2021-01-21 | - |
dc.date.issued | 2015-05 | - |
dc.identifier.issn | 0017-8969 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/18365 | - |
dc.description.abstract | Objective: To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents. Design: A 2-year quasi-experiment for children and two cross-sectional surveys for parents. Setting: We included low-income, urban and ethnically diverse elementary schools and neighbourhoods in Grand Rapids, Michigan, USA. Method: Students in 3rd, 4th and 5th grades were surveyed in four intervention schools (four time points, N with at least one time point measurement = 664) and two control schools (N = 195). Parents of intervention students were surveyed at baseline (N = 286) and follow-up (N = 215). Key dependent variables included self-reported healthful eating and physical activity. Key independent variables included awareness, knowledge, motivation and attitudes towards Project FIT. Analysis: We analysed generalised linear mixed models and generalised estimation equation (GEE) models for the student surveys and mean difference tests and logistic regressions for the parent surveys. Results: The proportion of students who were aware of Project FIT increased over time. GEE models showed that selected key dependent variables were significantly associated with self-reported healthful eating and physical activity. Parents were more aware of Project FIT at follow-up compared to the baseline survey, and their attitudes were significantly associated with increased healthful eating (vegetables, fruits and whole grains). Conclusion: The social marketing approach utilised in Project FIT contributed to increasing awareness and achieving behavioural goals of healthful eating and physical activity. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | SAGE PUBLICATIONS LTD | - |
dc.title | A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Paek, Hye-Jin | - |
dc.identifier.doi | 10.1177/0017896914540294 | - |
dc.identifier.scopusid | 2-s2.0-84928637203 | - |
dc.identifier.wosid | 000353039100008 | - |
dc.identifier.bibliographicCitation | HEALTH EDUCATION JOURNAL, v.74, no.3, pp.351 - 363 | - |
dc.relation.isPartOf | HEALTH EDUCATION JOURNAL | - |
dc.citation.title | HEALTH EDUCATION JOURNAL | - |
dc.citation.volume | 74 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 351 | - |
dc.citation.endPage | 363 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Education & Educational Research | - |
dc.relation.journalResearchArea | Public, Environmental & Occupational Health | - |
dc.relation.journalWebOfScienceCategory | Education & Educational Research | - |
dc.relation.journalWebOfScienceCategory | Public, Environmental & Occupational Health | - |
dc.subject.keywordPlus | INTERVENTIONS | - |
dc.subject.keywordPlus | DISPARITIES | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | OBESITY | - |
dc.subject.keywordPlus | POLICY | - |
dc.subject.keywordAuthor | Healthy eating | - |
dc.subject.keywordAuthor | school interventions | - |
dc.subject.keywordAuthor | social marketing | - |
dc.subject.keywordAuthor | underserved populations | - |
dc.subject.keywordAuthor | USA | - |
dc.identifier.url | https://journals.sagepub.com/doi/10.1177/0017896914540294 | - |
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