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KCI
이중위험은 여전히 작동되는 것인가? 아시아-서구권의 교차문화적 연구
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손영석; 나경수;
한상필
Article
Issue Date
2019
Citation
한국융합학회논문지, v.10, no.5, pp.157 - 163
Publisher
한국융합학회
KCI
신뢰적 정보원과 설득적 메시지를 통한IBK 기업은행의 성공적 마케팅 커뮤니케이션 사례
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한상필
; 손영석
Article
Issue Date
2013
Citation
광고학연구, v.24, no.8, pp.301 - 310
Publisher
한국광고학회
KCI
체계적 컨텐츠와 트리플 미디어 운용을 통한 잡코리아 브랜드 성공사례
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한상필
; 손영석
Article
Issue Date
2014
Citation
광고학연구, v.25, no.1, pp.343 - 373
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한국광고학회
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Han, Sang pil
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