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KCI
구장 명칭권 스폰서 브랜드 개성과 도시 브랜드 개성의 일치효과 : 프로축 구 K리그 시‧도민 구단을 중심으로
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김재민;
이형석
Article
Issue Date
2019
Citation
광고학연구, v.30, no.6, pp.65 - 92
Publisher
한국광고학회
1
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김재민
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Brand personality
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City brand
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Congruence effect
1
Sports Sponsorship
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도시 브랜드
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브랜드 개성
1
스포츠 스폰서십
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일치효과
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