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KCI
인터넷 개인방송 BJ와 시청자 간의 의사사회적상호작용, 사회적 거리감, 전문성이 PPL 효과에 미치는영향: 설득지식모델을 중심으로
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성다혜;
이형석
Article
Issue Date
2018
Citation
융합사회와 공공정책, v.11, no.4, pp.87 - 120
Publisher
단국대학교 융합사회연구소
1
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성다혜
1
Subject
internet private broadcasting
1
parasocial interaction
1
persuasion knowledge model
1
PPL 효과
1
source expertise
1
subjective social distance
1
설득지식
1
인터넷 개인방송
1
전문성
1
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Article
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