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브랜드 확장시 브랜드 적합성과 스포츠 모델 적합성이 광고효과에 미치는 영향에 관한 연구
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김채린;
이형석
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Issue Date
2016
Citation
광고학연구, v.27, no.1, pp.107 - 131
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한국광고학회
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