한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
COLLEGE OF COMMUNICATION
DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS
1. Journal Articles
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.003 seconds).
KCI
스폰서 이미지와 팬십이 스포츠 이벤트태도에 미치는 영향
Go to Link
이유정;
이형석
; 김재민
Article
Issue Date
2019
Citation
광고PR실학연구, v.12, no.4, pp.82 - 101
Publisher
한국광고PR실학회
KCI
구장 명칭권 스폰서 브랜드 개성과 도시 브랜드 개성의 일치효과 : 프로축 구 K리그 시‧도민 구단을 중심으로
Go to Link
김재민;
이형석
Article
Issue Date
2019
Citation
광고학연구, v.30, no.6, pp.65 - 92
Publisher
한국광고학회
1
Discover
Author
김재민
2
이유정
1
Subject
Brand personality
1
City brand
1
Congruence effect
1
image transfer
1
sports event fanship
1
sports event sponsorship
1
Sports Sponsorship
1
Stadium naming rights
1
구장 명칭권
1
도시 브랜드
1
.
next >
Type
Article
2
Journal
광고PR실학연구
1
광고학연구
1
Journal Index
kci
2
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY