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비문법적 광고카피의 효과 및 광고가치에 관한 탐색적 연구 - 카피 친숙도, 브랜드 사전 태도를 중심으로 -
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김운한;
이현우
Article
Issue Date
2021
Citation
영상문화콘텐츠연구, v.24, pp 91 - 116
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영상문화콘텐츠연구원
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Lee, Hyun Ou
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Advertising copy
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Prior attitude toward brand
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Syntactic ungrammaticality
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