Rifon, Nora J.; Quilliam, Elizabeth Taylor; Paek, Hye-Jin; Weatherspoon, Lorraine J.; Kim, Soo-Kyong; Smreker, Karen C.
ArticleIssue Date2014CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.33, no.3, pp 475 - 508PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD