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KCI
웹툰 이용동기 및 구성 요소가 이용 만족도에 미치는 영향
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최믿음;
전범수
Article
Issue Date
2014
Citation
방송문화연구, v.26, no.2, pp.93 - 120
Publisher
한국방송공사
KCI
지상파 방송사 CSR활동 및 채널 품질에 대한 수용자 인식이 채널 브랜드 자산에 미치는 영향에 관한 연구
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우형진
Article
Issue Date
2013
Citation
방송문화연구, v.25, no.2, pp.7 - 36
Publisher
한국방송공사
1
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Author
Chon, Bum Soo
1
Woo, Hyung Jin
1
최믿음
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Brand Equity
1
Channel Quality
1
Corporate Social Responsibility
1
key components of webtoon
1
motivation to use
1
user satisfaction
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webtoon
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기업의 사회적 책임
1
만족도
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